This publication titled 'LOOKING' is a location-based study of the Ian Potter Centre: NGV Australia. As suggested by the title, this study focuses on the concept of 'looking', and how the layout of the gallery encourages the observer to become an active participant in their experience and interpretation of art. The angular plan of the Ian Potter centre determines a non-linear progression through the spaces, changing the traditional idea of a public art space. For example, as visitors travel up the escalators and into the first level, they are encouraged to look up at the geometric ceiling and the spaces surrounding them, allowing the building to become a work of art itself. In the same way that the NGV challenges its viewers, this publication challenges traditional conventions of a book by using different sizes and layouts to create one whole.