The Happy Socks company is known for their bright and colourful socks, embodying the brand name. The current packaging is a simple tag much like other sock packages. I wanted to create a package that would hero the pattern of the sock. To achieve this, a window was added to the recycled paper design, allowing the viewer to see and feel their potential purchase. The inside of the box also mimics the sock pattern, tieing the box with the sock within.